WHY IS BRANDING IMPORTANT?
It’s essential that any company seeking success starts by branding their business in order to be more recognizable and marketable! You want customers to buy what you are offering. By building a brand for your business you’ll start to grow your company, no matter how large the business is. Visibility, consistency, and repetition are the most important ways to achieve brand success.
Step One: BRANDING
In advertising circles to brand your company name is to identify the logo, slogan and/or design scheme that the public identifies with your products and services.
Your logo, website, business cards, letterhead, print ads, and signage are crucial in today’s business world of smart phones, I pads, computers and the internet, where most of us now visit to find a professional business or to find information.
The day of carrying around reams of paper to display your company image and presents are over and it’s time to move into the next generation of the design, branding and web today.
Step Two: LOGO
There may not be anything more critical to your business than the logo you select! Almost all successful companies that jumped out-of-the box and achieved instant success, did so, by having a logo that was deemed simple yet effective. Flexibility in your logo design will ensure that it can be used in multiple forms of advertising, from website design, letterhead, business cards, print ads, television ads and more.
1. Can my ads reproduce well in black and white as well as color…and in a varied of sizes?
2. What about how your logo will reproduce on clothing apparel and gift items?
3. If you print t-shirts with your logo at your next trade show, will your logo hold up and still be noticed?
Step Three: WEBSITE
Today, it’s imperative that your company website be absolutely effective. Your logo should be presented on each of your website pages. Each page of your website should have dynamic content and be easily navigational, while making sure your contact information is displayed on each page.
Once activated, your website needs to be promoted, from print to web you need to get the word out that you are online, which can be accomplished in a variety of ways to include, direct email, press release and business networking sites.
You may want to contact your SEO web professional to make determinations as to how he might best help you obtain better rankings on the search engines. SEO, (Search Engine Optimization) is critical in allowing the search engines to find you, especially when your need to be on the first page of search otherwise those customers can’t find you because you’re website is so far down on the search engine and rankings.
Step Four: BUSINESS CARDS
The most common form of advertising is the company business card. They come in all sizes, shapes, colors, textures, etc. However, it’s crucial that business cards have a clean, uncluttered design. So many business cards fail to be effective because they have too little or too much information.
Business cards should most importantly display your logo and present a professional image of your company. Contact information needs to be prominently displayed with your name, telephone number, and email address, and don’t forget your web address!
Some Customers choose to purchase double-sided business cards, and print just their web address on the back, so it stands out. Because business cards are often the first impression that a business makes with their potential clients, it’s something that needs to be seriously taken.
Step Five: LETTERHEAD
Letterhead correspondence paper should also include your logo and your contact information. It should always be used when corresponding with your current customers and potential clients. All the branding elements should coincide with each other, and present a clear and concise presentation of your business. Each branding component is as important as the next, and will help establish your company’s professional image.